How to Create a Personal Marketing Strategy Easily

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Personal Marketing Strategy

The purpose of marketing efforts, in general, is to increase sales to generate profits by offering satisfying needs to the market in the long run.

In this case, the company needs salespeople or salespeople to do it.

The tasks they do are quite clever because they can directly know the desires, motivations, and behavior of consumers and at the same time can see the reaction of consumers so that they can immediately make adjustments as needed.

In personal marketing strategies, every individual is required to understand, understand and master practically the theoretical marketing strategy.

In general, programs created and decided by companies are implemented in marketing strategies that include products, prices, places, and promotions.

An experienced marketing manager must know more deeply and carry out in all activities in the product marketing process.

Personal selling includes the activities of an individual for a company that is assessed through the performance of one or more of the following activities:

1. Prospecting, salespeople identify potential customers called prospects
2. Communicating, consisting of two-way personal communication between salespeople and individual customers.
3. Servicing,
4. Information Gathering,

The term salesperson covers a wide spectrum of positions from:

1. Order Taking (department store salesperson)
2. Order Getting (someone engaged in creative selling)
3. Missionary Selling (building goodwill or educating buyers)

How to Create a Personal Marketing Strategy Easily

In the implementation of face-to-face selling activities, several stages must be taken by the seller, namely:

1. Preparation Before Sales

Before selling the activities:

• Prepare salespeople by providing an understanding of the goods being sold, the intended market, and the techniques of sale that must be carried out
• Must know the possibilities of motivation and behavior in the intended market segment.

2. Determination of potential purchase locations

In determining the location of past and present buyer data, the characteristics of potential buyers or potential buyers can be determined from here.

The determination of the characteristics of the buyer can also be done with market segmentation. Existing consumers can also determine consumers who have used competing products.

3. Preliminary Approach

Before making a sale, the seller must take a preliminary approach to the market by:

• Learn all the problems about individuals or companies that can be expected as a buyer
• Know what products or brands they are using and how they react
• Gather various information to support product offerings to buyers such as buying habits, preferences, and so on.

4. Sales Implementation

1. Sales can be carried out through the following stages:
2. This activity begins with an effort to attract the attention of prospective buyers,
3. Then try to find out their attractiveness and interest.
4. If the interest of potential customers is followed by an interest in the emergence of a desire to buy, then the seller only needs to realize the sale of the product.

5. After Sales Service

Sales activities do not end when the order from the buyer has been fulfilled but still needs to be continued by providing services or services to them.

Usually, after-sales service is provided for the sale of industrial goods such as installation items or hand-held household equipment.

Some of the after-sales services provided by the seller after the sale are:

1. Warranty
2. Repair service
3. Operational personnel training on how to use it.
4. Delivery of goods to the house.

In this last stage, the seller must try to overcome various kinds of complaints or responses that are less good from the buyer.

Other services that also need to be provided after the sale are guarantees to the buyer which include the resale price of goods still high, spare parts easily obtain them, durability, and quality of goods.

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